MichaelO’Connell
Every audience deserves its own brand. I build them. Choose who I’m talking to.
I helped change a startup’s product by asking people what they’d actually do.
Co-Founder & Head of Marketing
August 2026 to present
Greenback is being designed to reward eligible certified sustainable grocery purchases using itemized receipts. It’s in development and not available yet.
Three founders started with a bank-linking app. Our survey and research pointed somewhere else, so we rebuilt the idea around the receipt. I lead the brand, marketing strategy and social media, and I pitch it.
Read the Greenback case studysaid cashback would change what they buy.
Source: Greenback consumer survey, August 17 to October 19, 2026, 124 responses. Recruited mostly through NSU and our networks, so it skews young and student-heavy. Stated intentions, not observed purchases, and not a representative sample.
Watch on Instagram
Foundation work is hidden underground. My job is to make people stop and look.
Marketing & Social Media Manager
October 2026 to present, Pompano Beach, FL
Florida Foundation Systems is a family-owned foundation repair company that has served South Florida since 1996. I run its Instagram and LinkedIn marketing for homeowners, property managers, contractors and commercial owners.
Since October 2026: 24 Instagram posts published or scheduled, all built on real jobsite photos and measured by calls and estimate requests, not views.
Read the FFS case studyCarousels from the Instagram feed. Select any slide to enlarge it.
I started a paranormal podcast, then built everything around it.
Founder, Host & Executive Producer
December 2025 to present
Thirteen episodes released, a second season under way, and a catalog on six platforms. I produce and edit the show, book the guests, and run its social channels, its artwork and its website.
Read the show’s case studyNova Southeastern University
BSBA in Marketing, expected May 2029
Huizenga Business Innovation Academy, Davie, FL
I study what I practice. What I’m most interested in:
- Digital marketing
- Brand development
- Marketing strategy
- Consumer behavior
- Market research
- Business development
- Entrepreneurship
BSBA in Marketing
Nova Southeastern University, Huizenga Business Innovation Academy.
Florida Foundation Systems
Joined as Marketing & Social Media Manager.
Co-founded Greenback
A startup that began with two fellow NSU students.
Founded The Sinister District
An independent paranormal podcast and media brand.
Eagle Scout Award
Boy Scouts of America, with six Eagle Palms.
West Nile virus research
Pinkerton Foundation and CUNY Queensborough Community College. Presented at the American Museum of Natural History.
The name I use after hours.
Michael O’Connell is on my resume. Michael Paul is who hosts the podcast and releases the music: an independent music project since July 2023, with over 40,000 streams and listeners across 88 countries, including a professional collaboration with Latin Grammy Award winner Mariano Beyoglonian.
The creative work is why my marketing doesn’t look like it came from a textbook.